we make
boring brands
go
viral.

hey, i'm lam. here at lamstudio we make short-form content for millennial-led brands who can feel themselves drifting from the algorithm. content that doesn't try too hard, doesn't pander, and actually performs.

Selected Experience

the work .


★ marketing lead (jan – apr 2026)

roome new york

@roome_newyork

Led roome's organic content through creative direction, editing, styling, and social strategy, generating over 18 million organic views without paid advertising.

my role
creative direction video editing styling on-camera talent casting social strategy
results
18.2M
organic views
30k
follower growth
$0
paid advertising
★ miru campaign (apr 2026)

miru new york

@miru

Led styling for miru's rebrand campaign during my time at roome, while contributing to creative direction and production coordination.

my role
styling creative direction shot lists team management scheduling
results
13
deliverables
1 mo
turnaround
★ personal series - self-produced

lam fashion series

@lamngw

before anything else, i tested the playbook on myself. 50 videos in 6 months - a single fashion concept executed with discipline. the numbers stuck.

24M
total views
50K
followers gained
6M+
top video
50
posts in series
★ personal project - tiktok

ghost of mcqueen

@ghostofmcqueen

a long-form tiktok passion experiment in fashion archive storytelling mostly dedicated to lee alexander mcqueen, along with martin margiela and john galliano.

what's serving

the menu.

→ 01
monthly content engine

8-12 short-form videos professionally produced a month including concept, shoot, edit, caption, deliver.

→ 02
brand sprint

two-week intensive. we rebuild your content strategy and consistently post at least 4-5 times a week.

→ 03
creative direction

you have the team, you need the eye. we direct your in-house creators on retainer.

→ 04
talent & casting

Sourcing on-camera faces who match your brand without looking like an ad.

→ 05
consult / advisory

hour-long deep dive on your current content + one proposed content strategy deck. 

For Millennial Founders

you built
the brand.
we'll build
the feed.

If you're between 32 and 45 and your last viral moment was on Vine, this is for you. No judgment - the platforms moved. Let's catch up.

You're tired of agencies

decks, junior teams, slow turnarounds, overpriced retainers for content that never hits. well lucky you because we move on a fast lane ie. platform speed. 

You don't speak Gen Z

good. pretending to is worse than not. we translate your taste and authority into formats that read native to the gen z-ers without ever cringing.

You want growth, not vibes

Every project starts with the metric you actually care about - followers, signups, conversions. We work backwards from there.

You hate filming yourself

cool. you don't have to. we cast, direct, and edit talent that fits your voice. or we work with you on-camera if you do want to be the face.

let's make
your feed
feel current.

a 20-minute intro call, no deck, no pitch. tell us what you're trying to do and we'll tell you whether we're the right fit. if we're not, we probably know who is.

l@lamstudio.co →
RESPONSE - UNDER 24H
BASED - NYC
WORKING - GLOBALLY